Visual Identity ⋮ Exploration

Over the course of four weeks, we will uncover who you are — to craft who you must become.

Visual Identity ⋮ Exploration
Soon Booking Sep - Nov 24

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client stories.

your takeaway.

∴ Your business becomes an authentic reflection of your vision.

∵ No more grappling with the whims of unpredictable leads.

∴ A brand identity that lingers in conversations long after they end.

∵ Gain the confidence to present your business to any onlooker.

examples we love.

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We know it is exhausting to move too much and to achieve too little. Really.

Often, the struggle emerges from the shadow of uncertainty—a place where the most compelling offers and memorable branding remain elusive. This fog prevents a deep connection with those you aim to reach, leaving efforts unrewarded and aspirations unfulfilled.

Yet, there is a pathway to a brand that stands out by stepping back. This is precisely what you will discover within our Visual Identity ⋮ Exploration. Discover how to transform sporadic efforts into a recurrent stream of sales, building a brand that stands unmistakable and profound.

what's within.

Brand Guidelines

Business Positioning

Premium Identity

5 Years of Support

who's it for.

∴ Driven founders looking to elevate their brand’s presence and recognition.

∵ Entrepreneurs struggling with creating a consistent and impactful visual identity.

∴ Business owners that dream of having a brand that stands out in a crowded market.

∵ Leaders who desire a brand image that leads the right people towards your offers.

our process.

∴

We will dive deep into understanding your brand’s essence. We will have a thorough consultation to uncover your core values, target audience, and market position. Following this, we design two creative directions for you to choose from. Each direction is unique, reflecting different facets of your brand’s personality, ensuring a distinct and authentic representation.

∵

With the chosen direction, we move to week two. Here, we design one or two visual identity concepts that capture your brand’s essence. This includes selecting typography and colour schemes that resonate with your audience and convey the desired emotions. Each concept is carefully crafted to ensure it aligns with your brand’s core values and market positioning.

∴

In the third week, we focus on refining the logo concept to ensure it perfectly embodies your brand. We also design additional brand elements like illustrations, patterns, and other graphics that will be part of your visual identity toolkit. These elements are designed to work seamlessly together, creating a cohesive and impactful visual presence for your business.

∵

Finally, in week four, we make the last adjustments based on your feedback. You can choose to approve the project at this stage or opt for an additional round of refinements if needed. This ensures every detail aligns with your vision and expectations, resulting in a polished and comprehensive visual identity that truly represents your brand.

Meet your concierge.

Nina has collaborated with industry giants, including Apple, Nike, and Netflix, yet her true passion ignites when aiding the dreams of small entrepreneurs. Her work is not just a series of tasks but a relentless commitment to transformative services that make a difference.

Following graduation at the Pontifical Catholic University of Rio de Janeiro, she deepened her expertise at London Business School, specialising in Brand Management. Her professional career has unfolded across fifteen countries, with each destination weaving its unique insights into her global perspective.

Her essentialist goal is always to simplify the complex and focus on what truly matters. Nina believes brands should not only be seen—but to be felt, mirroring the dreams of the entrepreneurs behind them. Her mission extends beyond creating mere visuals. She is committed to aiding her clients in crafting enduring legacies.

frequently asked questions.

What does the Business Positioning Consultancy entail?

The consultancy includes in-depth analysis of your target audience, refining your offer, identifying competitive edges, and setting a clear creative direction for your brand.

What formats will my logo be provided in?

Your logo will be delivered in colour mixing models for print and web, and multiple formats, including PNG, JPEG and SVG to ensure versatility across platforms and mediums.

How long will it take to receive my visual identity package?

The entire process, from consultancy to delivery, typically takes about 4-6 weeks depending on your specific requirements.

Can I request revisions to the logo and visual elements?

Of course! We offer up to two rounds of revisions for free on any package to ensure your visual identity perfectly matches your vision.

How will the brand guidelines help my business?

The compact brand guidelines will provide clear instructions on maintaining brand consistency for the assets you are have and even the assets you may build one day, making it easy for you and your team to stay on brand across all materials. We offer both a comprehensive and a simplified version for day to day use.

What is covered under the lifetime support for brand assets?

We provide lifetime support any time we judge our past projects have become obsolete due to technological advancements. For example, imagine a new social media channel is launched three years from now and all profile pictures in that platform need to have a narrow vertical format. We will then be glad to offer our clients a narrow vertical version of their logo.